For Artists, Tours, Promoters & Venues

Turn concert attention into measurable net-new revenue.

Cre8Fans + SKUx help artists, tours, promoters, and venues create new sponsor dollars through app-free mobile wallet activations, fan engagement, and measurable campaigns — without touching your existing sponsorship revenue.

100%
Existing sponsorship kept
50/50
Net-new revenue split
0 apps
Required to participate
True ROI
Measured, not estimated

Old sponsorship sells logos. This sells outcomes.

Static signage and stage shoutouts don't move a CMO. Scans, opt-ins, redemptions, and first-party fan data do. That's what artists and tours using Cre8Fans + SKUx deliver to brand partners — and get paid more for.

/ 01

Net-new sponsor revenue

Unlock dollars that didn't exist in your current tour sponsorship model. Additive, never substitutive.

/ 02

Verified fan engagement

Real scans, real opt-ins, real wallet adds, real redemptions — measured and reportable per show, per city.

/ 03

First-party fanbase data

Own your fan audience data. Segment by city, re-engage across tour stops, build for the next album cycle.

/ 04

Ongoing wallet presence

Your artist sits in the fan's mobile wallet long after the lights come up. Engagement compounds tour-over-tour.

From scan to revenue in five steps.

A frictionless loop that turns a single QR scan — on a ticket, a screen, a merch table, or a stadium jumbotron — into measurable sponsor ROI and new money for the tour.

01

Fan scans

A QR on the ticket email, on stage screens, at the merch table, or on venue signage starts everything.

02

Tour page opens

An artist-branded campaign page loads instantly. No app, no download, zero friction.

03

Fan opts in

Lightweight verification captures first-party fan data the artist and promoter own forever.

04

Reward lands in wallet

A sponsor-funded reward drops straight into Apple or Google Wallet. Instant, visible, spendable.

05

Redemption + ROI

Every claim, redemption, and next-stop re-engagement is tracked. Sponsors finally see real numbers.

The Fan Hub. Always on.

A web-based interface fans open the moment they scan at the show. Drops, rewards, and brand moments — delivered in real time. No app. No download. Zero friction.

Illustrative example. The artists, brands, offers, and amounts shown below are for demonstration only. In a live activation, real sponsor-funded rewards are delivered directly to the fan's Apple or Google Wallet.
CRE8FANS HUB · LIVE
42,187 online
BROADCAST
F @fan_2847
LIVE FEED
Active Drops
5
Claimed Today
12,847
Your Rewards
0
Tier
GOLD
Live Drops 5
My Rewards 0
Post-Show 4
Next Stop 12

Model a real tour. Move the sliders.

See exactly how net-new sponsor dollars flow through a Cre8Fans + SKUx activation — and exactly where the artist, tour, or venue's share lands.

Inputs · Adjust to your tour
Shows in this run
Single show, theater run, regional, national, arena, or global tour
20
Net-new sponsor dollars per show
New money from brands unlocked by this model — per stop
$40K
Fan reward purse
% of sponsor dollars that go back to fans as wallet rewards
40%
Campaign operating costs
Production, delivery, ops — deducted before the split
12%
Existing sponsorship, ticketing, and merch revenue remain 100% with the rights holder. Only the new monetizable pool is shared.
Total net-new sponsor revenueGross new money created across the run
$800,000
— Fan reward purseCalculated first. Delivered to fans via wallet.
$320,000
— Campaign operating costsProduction, delivery, and ops
$96,000
Net monetizable poolWhat gets split 50/50
$384,000
Rights-holder share (50% of net-new pool)
$192,000
+ 100% of existing sponsorship, ticketing, merch & signage revenue — completely untouched.

Four reasons the decision makes itself.

No disruption

Existing sponsorship, ticketing, merch, and touring economics remain fully intact. Nothing moves. Nothing renegotiates.

New revenue

The artist and promoter earn from new activation dollars created by this model — not from dollars already on the tour P&L.

Simple implementation

App-free, mobile-first, and easy to launch around a single show or an entire tour. Pilot in weeks, not quarters.

Better sponsor renewals

Brands get measurable campaign performance instead of vague visibility. Renewals, upsells, and multi-tour deals get easier.

Brands aren't paying for stage logos anymore. They're paying for proof.

CMOs are under pressure to show returns on every tour dollar. Cre8Fans + SKUx give them the receipts — so they write bigger activation checks and renew without flinching.

Old question
"How many people saw our logo on stage?"
  • Estimated impressions
  • Static stage signage
  • Unverified reach
  • No fan audience ownership
  • Renewal based on vibes
New question
"How many fans scanned, claimed, redeemed, and came back to the next stop?"
  • Verified scans & opt-ins
  • Wallet adds & redemptions
  • First-party fan data per city
  • Ongoing wallet re-engagement
  • Renewal based on ROI

Start with one show. Or the whole tour. Your call.

A single marquee concert. A theater run. A full arena tour with city-by-city local partners. Whatever scale you want to launch at — we're ready to roll with you.

OPTION 01
Start Focused
Launch around a single show, an album release night, or a festival headline set.
  • One marquee concert
  • One or two sponsor partners
  • Merch + beverage activations
  • Single branded Fan Hub
  • Fast to prove, easy to measure
OPTION 02
Start Broad
Roll the model across a theater run, regional tour, or national headline tour.
  • Multi-city tour run
  • Multiple sponsor categories
  • City-specific local partners
  • VIP + backstage unlocks
  • Tour-wide wallet engine
OPTION 03
Start Global
Activate a full arena or global headline tour from day one.
  • Arena + stadium scale
  • National + local sponsor blend
  • Presale + fan club integration
  • Livestream & remote fan reach
  • Built to scale, ready to roll

Not just one show. The whole tour.

Single Show

One-night activations, jumbotron scans, in-seat drops, encore moments.

Tour & Festival

Multi-city tours, festival headline slots, album release runs.

Fan Club & VIP

Re-engage the core. Backstage unlocks, presales, superfan rewards.

City Partners

Local restaurants, hotels, rideshare, and retail at every tour stop.

Merch & Concessions

Tour stores, venue concourses, merch drops, food & beverage.

Short answers to every hard question.

No. Your existing sponsorship, ticketing, merch, and touring economics remain 100% with the rights holder. This model only creates and splits new, additional revenue that doesn't exist today.
Only the net monetizable pool. After net-new sponsor dollars come in, the fan reward purse is calculated and delivered first, agreed campaign costs are deducted, and what remains is split 50/50 between the rights holder and Cre8Fans + SKUx.
Because they finally get proof. Verified scans, opt-ins, wallet adds, redemptions, and first-party fan data replace fuzzy impressions. CMOs justify bigger budgets when the numbers are real and attributable — especially across a national tour.
Light. No app build, no heavy tech lift. Branded pages, QR placement, sponsor integration, wallet delivery, and a reporting dashboard — typically launchable around a single show or run of shows in a matter of weeks.
However you want. Some artists start with one marquee show or album release night. Others launch across a theater run, regional tour, or full arena tour. There's no required entry point. Tell us the scale you're comfortable with and we're ready to roll.
Yes. The system is built for both. National sponsors travel with the tour for scale; local and regional brands plug in city-by-city for density and repeat engagement. Most tours blend them.
No. Headline tours are often the biggest moment, but the model extends across single shows, festivals, club runs, fan club activations, album releases, livestreams, and any branded live-music moment worth measuring.

We don't split what already exists.
We create what didn't.

Keep your current tour money. Create new money. Deepen fan engagement. Start as big or as small as you want — one show, one run, or a full global tour. The only question left is where you want to launch first.